The Day a CFO Asked the Data Directly and Got an Answer in 4 Seconds
"What's my margin by category over the last 3 months?" A CFO typed that into a screen. Within 4 seconds, he had the chart. No ticket. No analyst. No waiting until Friday. The way it should have worked all along.
Luciano de Oliveira
Founder & CEO, Sozo Data
"What's my margin by category over the last 3 months?"
A CFO typed that into a screen. Within 4 seconds, he had the chart.
No ticket. No analyst. No waiting until Friday.
BI Was Built for the Wrong Experts
BI was built for specialists. The trouble is, the decision-maker isn't a BI specialist. They're a business specialist.
A CFO knows margins, categories, seasonality, and the right questions to ask about the business. They don't know DAX or OLAP cubes, or how to find their way around a report with 47 tabs. And they shouldn't have to.
When the interface understands a question asked in Portuguese and knows where to find the answer in the company's database, the right expert finally gets to talk to the data, with nobody in between.
If the data is already there, why does it still take someone in the middle to translate it?
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