Your Company Has Two Versions of the Truth, and It's Costing You
Finance says revenue was R$2.3M. Sales says R$2.5M. The board spends 20 minutes arguing over which number is real. The problem starts after the data leaves the system.
Luciano de Oliveira
Founder & CEO, Sozo Data
Your company has two versions of the truth.
Finance says revenue for the quarter came in at R$2.3M. Sales says R$2.5M. The board meeting burns 20 minutes arguing over which number is right.
The system didn't fail. Each department keeps its own spreadsheet, with its own logic, on its own schedule, and this is the result.
2.4 Hours a Day Hunting for the Right Number
Forrester estimates that professionals spend 2.4 hours a day just searching for the data and information they need to do their jobs. That's time spent figuring out which number is correct instead of getting any work done.
The data infrastructure is in place. The ERP is there, and so is the BI. But every time someone exports a file, tweaks it, and emails it around, they create yet another version of the truth.
The BI problem in 2026 isn't a shortage of data. It's too many versions of it.
When everyone at the company can ask the same question and get the same answer, straight from the database with no middleman, the "two truths" go away. Nobody has to impose a number, because anyone can check where it came from.
At your company, how many versions of the truth are floating around right now?
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